We'd bet one of these is yours.
Three moments we hear on almost every first call about seo. If one of them landed, that's usually where we'd start.
You're paying for ad clicks on queries you should already own organically.
Every month, your Meta and Google budget covers ground that should have been earned years ago. The cost compounds quietly — you've been renting traffic that you could have owned.
01 · Paid for what should be organic
Your last SEO agency sent monthly PDFs of rankings — none converted.
Page-one wins for keywords your buyers don't actually use. The vanity-metric trap, and you paid for it monthly. Now you don't trust SEO at all.
02 · Burned by the last agency
You can SEE the keyword you're losing to a Forbes comparison post.
Your team wrote a better answer. Forbes ranks for it. Their DA carries the day. The worst losses are the visible ones — you watch them every week.
03 · Outranked by domain authority
If any of that landed, we're cooking the same dish.
The ingredients laid out before we cook.
The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.
- Ahrefs
- Surfer
- Sanity CMS
- Next.js
- Vercel
- Schema.org
Editorial-quality content paired with technical SEO that compounds. We build topical authority that earns rankings instead of renting them.
Topical authority architecture
Programmatic content pipelines
Technical + on-page audits
Link earning, not link buying
Two-week cycles. Real surfaces every Friday. You always know which stove we're on.
Week 01
Source
Audit + topical map
- Crawl + technical health snapshot
- Topical authority opportunity map
- Competitive SERP teardown across 25 priority queries
Week 02
Prep
Architecture + brief library
- Internal linking spine + cluster design
- Editorial briefs for the first 8 pillars
- Schema plan + on-page templating
Weeks 03–08
Cook
Content sprints, every two weeks
- 4 publishable pieces per cycle, drafted + edited + schema-marked
- Programmatic build-out where it earns its keep
- Live rank + impressions reporting in your inbox each Friday
Week 09
Plate
Velocity audit + reset
- What's compounding vs what's stalled
- Internal linking refresh against the live performance data
- Quarter-2 plan plated
Weeks 10+
Serve
Compound or hand-off
- Operate on retainer, or transfer the system to your team
- Monthly strategy + quarterly competitive teardown
Three ways onto the SEO menu. Most clients start with the audit, then book the program once they see the map.
Starter
SEO Audit & 90-day Roadmap
$5,000
/ fixed scope
Two-week audit + prioritized 90-day plan. The fastest way to know whether we should cook together.
See on the menu- Most ordered
Main
The Visibility Course
from $12,000
/ monthly · 12-month min
Full topical authority program. Two-week cycles. Compounding from month three.
See on the menu Pair
+ The Answer Engine Plate
from $20,000
/ combined monthly
SEO that ranks and GEO that gets cited. Same crew, same operating system, one engagement.
Every engagement is quoted before it's confirmed. These are starting points, not contracts.
The counter-prep. Light list — heavy when missing.
We bring the kitchen. Here's the prep we need on your side:
- 01CMS + Search Console + Analytics access (read or admin, your call)
- 02Brand voice doc, or 3 examples of writing you love and 3 you don't
- 03Current keyword list / target query list, if you have one
- 04A single decision-maker on Slack for fast approvals
- 05Existing content inventory (we'll audit, not duplicate)
We were stuck on page 3 for years and convinced it was a content problem. They proved it was an architecture problem first — and the rankings followed within two months of the fix.
Head of Marketing
B2B SaaS · Series A
From a one-week audit to a full build, the cadence is the same.
01 · Source
Discover
Audit current state, identify the highest-leverage moves, set the scoreboard.
02 · Prep
Architect
Map the system: content model, data flows, integrations, agents, evals.
03 · Cook
Build
Ship in two-week increments. You see real surfaces, not slide decks.
04 · Plate
Launch
Quality bar: performance, accessibility, brand voice, schema, observability.
05 · Serve
Scale
Operate, measure, and compound — or hand off a system your team can run.
We've heard it. Here's the real talk.
The three doubts that come up on every first call about seo. You're not the first to think them — and you're not wrong to.
You've thought
“SEO is dead. AI is the new search.”
Real answer
Organic search is still ~4x AI-search traffic, and 70% of the work overlaps. We do both — that's the whole point. Skip SEO and you lose to competitors who run both lanes.
You've thought
“We tried SEO and saw nothing in 6 months.”
Real answer
Most agencies promise rankings, not engineering. The fix is the topical architecture, not more posts. We've onboarded six teams who said 'SEO doesn't work' — the architecture wasn't there.
You've thought
“Our team can't write the content fast enough.”
Real answer
That's the program's job, not yours. We draft, edit, schema, and publish. You approve. Most clients write zero net new words — and rank for everything they asked us to target.
Got a fourth? Bring it to the call.
Most-asked, here.
- How long until we see ranking movement? +
- Compounding content engines start showing query-level wins inside 60 days. Cluster-level rankings typically land in the 4-6 month window. We report monthly with a transparent scoreboard.
- Do you do link building? +
- We earn links — through digital PR-grade content, data assets, and tooling that's worth citing. We don't run guest-post farms or buy placements.
- Will you replace our content team or work alongside them? +
- Either. We can run the full content engine, or hand off the system + briefs and let your team execute. We design for whichever model works for you.
The rest of the menu.
01 — Foundation
The Centerpiece
/ Custom Websites
See dish02 — Identity
The Plating
/ Brand & Design
See dish04 — Generative Search
The Answer Engine Plate
/ GEO
See dish05 — Direct
The Direct Line
/ Email Campaigns
See dish06 — Product
The Signature Dish
/ AI Applications
See dish07 — Operations
The Prep Line
/ AI Automations
See dish08 — Agents
The Sous Chef
/ AI Agents
See dish
Yes Chef.
See the SEO play.
2 minutes · no email gate