The visual + verbal system your brand earns the right to keep.
We'd bet one of these is yours.
Three moments we hear on almost every first call about brand & design. If one of them landed, that's usually where we'd start.
Your team generates 50 ads a week. Half look like a different brand.
AI tools made volume cheap and consistency expensive. Every junior marketer ships something. Some of it looks like the brand. Some of it looks like Canva ate the brand and spit it out.
01 · Brand drift · at AI speed
You showed leadership three logo concepts in 2023. None of them shipped.
It died in committee. Then it died in the new committee. Now it's a screenshot in a Notion doc and the original logo is on your business card from 2019.
02 · Brand work · stuck in approvals
You explain your brand voice to every new hire personally.
There's no doc. Or the doc is so vague that the new hire writes their first email in a voice that's nearly right but quietly wrong. You spot it. They don't.
03 · Tribal brand knowledge
If any of that landed, we're cooking the same dish.
The ingredients laid out before we cook.
The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.
- Figma
- Adobe
- Sanity CMS
- Claude
- Midjourney
- Cloudinary
Logo, palette, type, voice, motion language, art-direction guardrails — designed once, applied across every surface, plus the prompts that keep AI tools on-brand for everything you generate after.
Logo + identity system with motion behavior
Brand voice doc readable by humans and models
Component-level design tokens for engineering
On-brand prompt pack for image + copy AI
Two-week cycles. Real surfaces every Friday. You always know which stove we're on.
Week 01
Source
Discovery + audit
- Brand audit — what's consistent, what's leaking, what's outdated
- Voice + visual reference workshop with leadership
- Competitive teardown across category visual language
Weeks 02–04
Prep
Identity design
- Logo + wordmark exploration → narrowed → finalised
- Type, palette, motion language defined
- First applications across hero + collateral surfaces
Weeks 05–07
Cook
System buildout
- Design tokens for engineering hand-off
- Voice doc + tone-of-voice spec
- On-brand prompt pack for image + copy AI tools
Week 08
Plate
Brand book + asset library
- Brand book delivered (PDF + Figma library + Notion)
- Component-level design tokens published
- Training session with marketing + design teams
Weeks 09+
Serve
Operate the brand
- Brand-on-call retainer for ongoing applications
- Quarterly evolution + prompt-pack refresh
Brand work scales by surface count and rollout breadth. Below are starting investments — we quote per scope after the audit.
Starter
Brand Voice & Visual Audit
$3,500
/ fixed scope
Where your brand is consistent, where it leaks, and how to keep AI tools on-brand as you generate more with them.
See on the menu- Most ordered
Main
The Plating
from $18,000
/ 6–10 week engagement
Full identity + voice + motion system, design tokens, brand book, and the prompt pack that keeps AI tools on-brand after we leave.
See on the menu Pair
+ The Centerpiece (Custom Site)
from $42,000
/ combined engagement
Rebrand and rebuild in lockstep. New identity launches with a custom site engineered around it.
Every engagement is quoted before it's confirmed. These are starting points, not contracts.
The counter-prep. Light list — heavy when missing.
Brand work moves fast when leadership is in the room. The prep:
- 01Two decision-makers max (more than three kills brand work)
- 02Existing brand assets, even outdated ones — we want the history
- 033 brands you envy + 3 you don't — informal is fine
- 04Sign-off authority for the identity reveal at week 4
- 05A real launch surface to apply the brand to (site, deck, signage)
We'd hired three branding agencies before. They'd ship a beautiful PDF and disappear. This team shipped a design system our engineers could use the next day, plus the prompt pack means our junior marketers don't go off-brand when they're generating ads at midnight.
VP Marketing
B2B SaaS · Series A
From a one-week audit to a full build, the cadence is the same.
01 · Source
Discover
Audit current state, identify the highest-leverage moves, set the scoreboard.
02 · Prep
Architect
Map the system: content model, data flows, integrations, agents, evals.
03 · Cook
Build
Ship in two-week increments. You see real surfaces, not slide decks.
04 · Plate
Launch
Quality bar: performance, accessibility, brand voice, schema, observability.
05 · Serve
Scale
Operate, measure, and compound — or hand off a system your team can run.
We've heard it. Here's the real talk.
The three doubts that come up on every first call about brand & design. You're not the first to think them — and you're not wrong to.
You've thought
“We already have a brand. Why rebrand?”
Real answer
We're not rebranding for the sake of it. We're building the SYSTEM that keeps your existing brand consistent at the speed AI tools are now generating for you. Tokens, voice doc, prompt pack — the infrastructure that prevents drift.
You've thought
“Brand work feels like a luxury.”
Real answer
It is luxury. It's also the only thing competitors can't copy in 2 weeks. Features get copied. Pricing gets undercut. A real brand is the only moat that compounds.
You've thought
“Three concepts is too few.”
Real answer
Three is what ships. Twelve is what dies in committee. We narrow with you — but we narrow. Brand work that gives you 12 directions is brand work that's already lost.
Got a fourth? Bring it to the call.
Most-asked, here.
- Do you do logo-only work? +
- Not really — a logo without a system around it ages fast and goes off-brand in 90 days. We do brand audits as a logo-only-ish entry point, but the main work is always the system.
- Will the brand work for AI-generated assets too? +
- Yes — that's the part most agencies miss in 2026. We ship a prompt pack alongside the brand book so your team and your AI tools stay on-brand for everything generated after we leave.
- How many concepts do you present? +
- Three at the reveal, narrowed to one with iterations. We don't do 'pick from 12 directions' — that's how brand work dies in committee.
The rest of the menu.
01 — Foundation
The Centerpiece
/ Custom Websites
See dish03 — Search
The Visibility Course
/ SEO
See dish04 — Generative Search
The Answer Engine Plate
/ GEO
See dish05 — Direct
The Direct Line
/ Email Campaigns
See dish06 — Product
The Signature Dish
/ AI Applications
See dish07 — Operations
The Prep Line
/ AI Automations
See dish08 — Agents
The Sous Chef
/ AI Agents
See dish
Yes Chef.
Plate the brand.
2 minutes · no email gate