BrandRamp.
07 — Operations

Replace your busywork with running workflows.

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You're here because

We'd bet one of these is yours.

Three moments we hear on almost every first call about ai automations. If one of them landed, that's usually where we'd start.

  • Your ops team uses 3 different tools to triage a single lead.

    HubSpot to capture, Slack to alert, Notion to track, email to follow up. Every handoff is a leak. Every leak is a deal that cooled while someone was at lunch.

    01 · Tool sprawl · revenue leaks

  • You bought Zapier 3 years ago. Half your zaps are broken.

    Nobody touches them. The person who built them left. The error emails go to a Gmail you don't check. The automation backbone of the business is held together by hope.

    02 · Automation rot · accumulated

  • Every new tool integration takes 6 weeks from your eng team.

    That's not a tool problem. It's an architecture problem. You're paying senior engineers to write Zapier glue while the product roadmap waits.

    03 · Eng tax on ops work

If any of that landed, we're cooking the same dish.

Mise en place

The ingredients laid out before we cook.

The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.

n8n
Make
Zapier
Postgres
Resend
HubSpot
  • n8n
  • Make
  • Zapier
  • Postgres
  • Resend
  • HubSpot
What's in the dish

n8n, Make, and custom code orchestrated into automations that move data, draft content, qualify leads, and close loops while you sleep.

  • Workflow audits + redesign

  • n8n + Make + custom code

  • Hand-off SOPs your team can own

  • Cost + reliability monitoring

This week, this dish

Two-week cycles. Real surfaces every Friday. You always know which stove we're on.

  1. Week 01

    Source

    Workflow audit

    • Current ops map — every manual handoff, in writing
    • Cost of each one (time + dollars) quantified
    • Top 5 candidate workflows ranked by ROI

  2. Week 02

    Prep

    Tool selection + design

    • Right tool per workflow (n8n / Make / Zapier / custom)
    • Credentials + integration access audit
    • Failure-mode + monitoring design

  3. Weeks 03–05

    Cook

    Build + dogfood

    • Workflows shipped one per cycle, dogfooded internally
    • Cost + reliability monitoring wired at build time
    • Edge-case handling baked in, not bolted on

  4. Week 06

    Plate

    Hand-off + SOPs

    • Loom walkthrough + written SOP per workflow
    • Your team co-runs each one for a week
    • Emergency contact + escalation path documented

  5. Weeks 07+

    Serve

    Operate or transfer

    • Quarterly review + tune-up included on retainer
    • Otherwise: clean transfer. No vendor lock-in by design.
Investment

Automation programs scale by workflow count. Below are starting investments; we'll quote against your specific workflow inventory.

  • Starter

    Automation & Stack Audit

    $2,500

    / fixed scope

    Audit + 60-day redesign. The smallest engagement we offer, and the one most clients start with.

    See on the menu
  • Most ordered

    Main

    The Prep Line

    from $6,000

    / monthly

    Ongoing program: build, monitor, iterate, hand off. Best for ops teams that can't hire a full automation engineer.

    See on the menu

  • Pair

    + The Sous Chef (Agents)

    from $14,000

    / combined monthly

    Automations move the data; agents make the decisions. Together they replace your first 3 ops hires.

Every engagement is quoted before it's confirmed. These are starting points, not contracts.

What you bring

The counter-prep. Light list — heavy when missing.

Automations only work if you bring the keys. The prep:

  • 01Credentials / OAuth for the tools we'll connect (HubSpot, Slack, etc.)
  • 02Current SOPs — even handwritten ones
  • 03An ops owner who can answer 'what should happen if X breaks?'
  • 04Spend approval for tool costs (n8n cloud, Zapier, etc. as applicable)

We were drowning in lead-routing tickets. Six weeks later that work just doesn't happen — it runs itself, and the SOP they handed off means I can change it without calling them.

VP Operations

Marketplace · Series B

The Recipe — universal

From a one-week audit to a full build, the cadence is the same.

  1. 01 · Source

    Discover

    Audit current state, identify the highest-leverage moves, set the scoreboard.

  2. 02 · Prep

    Architect

    Map the system: content model, data flows, integrations, agents, evals.

  3. 03 · Cook

    Build

    Ship in two-week increments. You see real surfaces, not slide decks.

  4. 04 · Plate

    Launch

    Quality bar: performance, accessibility, brand voice, schema, observability.

  5. 05 · Serve

    Scale

    Operate, measure, and compound — or hand off a system your team can run.

Stop us if you've thought any of this

We've heard it. Here's the real talk.

The three doubts that come up on every first call about ai automations. You're not the first to think them — and you're not wrong to.

  • You've thought

    “We can build this in Zapier ourselves.”

    Real answer

    For 5 workflows, yes. For 20+ workflows with branching logic, observability, and reliability monitoring — no. n8n + custom code earns its keep at scale. Zapier hits the wall faster than most teams admit.

  • You've thought

    “Our ops team likes how things work now.”

    Real answer

    That's good. We don't disrupt — we eliminate the manual handoffs they ALSO hate. Most ops teams cheer the automation that takes the boring work off their plate.

  • You've thought

    “Maintenance costs more than the build.”

    Real answer

    Only when nobody designs against maintenance. Every workflow we ship has cost + reliability monitoring at build time, plus a quarterly review cycle baked in. The unglamorous stuff is what kills automation programs — we design against it.

Got a fourth? Bring it to the call.

Asked & plated

Most-asked, here.

n8n, Make, Zapier — which do you prefer?
+
We use what fits. n8n for anything with real logic or self-hosting needs, Make for visual ease at moderate scale, Zapier for fast wiring of common SaaS triggers. Custom code when none of those is the right tool.
Who owns the automations when you're done?
+
You do. We hand off the workflows, the credentials, the SOPs, and the runbooks. We can operate on retainer if you prefer not to manage it yourself.
How do you stop automations from going stale?
+
Every workflow gets cost + reliability monitoring at build time, plus a quarterly review cycle. The unglamorous stuff is what kills automation programs — we design against it from day one.
Pairs well with

The rest of the menu.

Yes Chef.

See the automation play.

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