Get cited by ChatGPT, Perplexity, and Gemini.
We'd bet one of these is yours.
Three moments we hear on almost every first call about geo. If one of them landed, that's usually where we'd start.
You asked ChatGPT for the best in your category this morning. It named three competitors.
One was your direct competitor. One was a startup you'd never heard of. The third no longer exists. You weren't on the list. That's traffic you can see leaving — and you have no idea what triggered it.
01 · Cited · just not by name
A buyer told you they 'just used ChatGPT to find vendors'.
They did. Then they didn't find you. Now they're on a discovery call with someone else who ranks higher in the prompt that landed on their screen.
02 · Lost in the answer flow
You're winning every demo you get — but the pipeline keeps shrinking.
Top-of-funnel moved without telling you. Buyers stopped using the channels you measure. They started asking AI engines that you don't.
03 · Funnel · invisible shrinkage
If any of that landed, we're cooking the same dish.
The ingredients laid out before we cook.
The stack we reach for on this dish. Not religion — we'll swap in what your kitchen already runs if it fits.
- Claude
- Perplexity
- ChatGPT
- Gemini
- Schema.org
- llms.txt
Generative Engine Optimization is the new front page. We engineer your content, citations, and schema so the answer engines quote you by name.
Citation engineering
Schema + llms.txt strategy
AI-crawler optimization
Brand mention monitoring
Two-week cycles. Real surfaces every Friday. You always know which stove we're on.
Week 01
Source
Visibility scan
- 25 category queries probed across ChatGPT, Perplexity, Gemini, Claude
- Citation share-of-voice vs named competitors
- Sentiment + accuracy audit on existing mentions
Week 02
Prep
Schema + llms.txt + crawler readiness
- Schema audit + missing-type build-out
- llms.txt design + deployment
- Robots / crawler / cache rules for AI agents
Weeks 03–06
Cook
Citation engineering
- Authoritative content built to be the answer, not just rank for it
- Outbound PR-grade placements where the answer engines source from
- FAQ + comparison pages where AI gathers structured data
Week 07
Plate
Validation + monitoring stand-up
- Weekly probe automation across the 25 priority queries
- Mention monitoring dashboard handed off to you
- First named-citation wins reported
Weeks 08+
Serve
Track, defend, expand
- Monthly share-of-voice report vs competitors
- New query targeting as your category expands
- Defensive content when competitors copy your cite
Start with the scan — most clients are surprised by where they stand. Then the program goes from invisible to cited inside two months.
Starter
GEO Visibility Scan
$3,500
/ fixed scope
Where you stand in the four major answer engines today, plus the engineering plan to fix it.
See on the menu- Most ordered
Main
The Answer Engine Plate
from $8,000
/ monthly · 6-month min
Full citation-engineering program. Schema, content, PR, monitoring — the whole stack of the new front page.
See on the menu Pair
+ The Visibility Course (SEO)
from $20,000
/ combined monthly
Rank in Google AND get cited in ChatGPT. The new search stack, end-to-end.
Every engagement is quoted before it's confirmed. These are starting points, not contracts.
The counter-prep. Light list — heavy when missing.
Prep we'll need from your side to engineer the citations:
- 01Site CMS access + an engineering point of contact
- 02List of category queries you want to win
- 03Named competitors you care about
- 04Existing brand-voice + comparison content (we'll re-cut, not rewrite)
- 05Approval on schema + structured-data changes
We were invisible in ChatGPT for our category. Eight weeks later we're cited by name in the answer. That's the whole pitch.
VP Marketing
DevTools · PLG
From a one-week audit to a full build, the cadence is the same.
01 · Source
Discover
Audit current state, identify the highest-leverage moves, set the scoreboard.
02 · Prep
Architect
Map the system: content model, data flows, integrations, agents, evals.
03 · Cook
Build
Ship in two-week increments. You see real surfaces, not slide decks.
04 · Plate
Launch
Quality bar: performance, accessibility, brand voice, schema, observability.
05 · Serve
Scale
Operate, measure, and compound — or hand off a system your team can run.
We've heard it. Here's the real talk.
The three doubts that come up on every first call about geo. You're not the first to think them — and you're not wrong to.
You've thought
“GEO is too new to invest in.”
Real answer
Every category leader is already engineering for it. The lag costs more later — and there's no point being late on the channel your buyers already moved to.
You've thought
“We don't know how to measure it.”
Real answer
We do. Weekly probing across your 25 priority queries, share-of-voice tracking against named competitors, sentiment + accuracy audits, all in a dashboard you can show the board.
You've thought
“ChatGPT's algorithm will change next month.”
Real answer
The fundamentals — schema, citation-quality content, structured comparisons, llms.txt — work across every answer engine and through every model update. We don't optimize for tricks.
Got a fourth? Bring it to the call.
Most-asked, here.
- What is Generative Engine Optimization, exactly? +
- GEO is the practice of structuring your content, citations, and schema so that AI answer engines (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) cite your brand by name when answering category questions.
- How is GEO different from SEO? +
- SEO optimizes for the ranking; GEO optimizes for the citation. They overlap (technical fundamentals, content quality) but the targeting, formatting, and measurement diverge meaningfully.
- How do you measure GEO results? +
- Brand mention tracking across the major answer engines, with weekly probing of category queries. We measure share of mention vs competitors, sentiment, and the rate of citation in the answer.
The rest of the menu.
01 — Foundation
The Centerpiece
/ Custom Websites
See dish02 — Identity
The Plating
/ Brand & Design
See dish03 — Search
The Visibility Course
/ SEO
See dish05 — Direct
The Direct Line
/ Email Campaigns
See dish06 — Product
The Signature Dish
/ AI Applications
See dish07 — Operations
The Prep Line
/ AI Automations
See dish08 — Agents
The Sous Chef
/ AI Agents
See dish
Yes Chef.
See the GEO play.
2 minutes · no email gate